We have likely all have heard the saying that an idle mind is the devil’s playground
– what does that mean exactly?
If you are doing nothing but over analysing and thinking about certain things all the time it leaves too much time for negative thoughts and hypothetical scenarios to make their way into your mind. Hence, this is the devils work to get you focusing on the negative of certain situations instead of keeping busy, positive and tackling matters head on.
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.